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The Patient Experience Podcast
Pharma Patient Services leaders are facing a revolutionary change as patients have access to more information than ever and as they launch new therapies which are more complex than ever. There is an emerging patient confusion crisis coming as pharma goes D2P - Direct to Patient. Experts, Jason Grossman, with 25 years of c-Suite Pharma Commercial Operations, Patient Services and Marketing experience along with Bob Miglani, 23 years ex-Pfizer in Sales and Marketing, Medical Affairs, Patient Access, Patient Engagement and now CEO of Hoot bring you the latest insights and learnings to help you grow. Learn more on: GetHoot.com.
The Patient Experience Podcast
Latest Episodes
How AI is Redefining Pharma Marketing
AI is transforming how patients search for health information, how brands communicate, and how trust is built in healthcare.In this episode of The Patient Experience Podcast, Bob Miglani is joined by Dan Seewald, for...
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The Evolution of the Patient Journey
The patient journey has changed dramatically over the past decade. What was once a straightforward path from diagnosis to prescription has evolved into a much more complex experience involving genetic testing, specialist referrals, insurance ap...
Pharma’s Direct to Patient Pivot: What to Expect in 2026
In this first episode of The Patient Experience Podcast, Bob Miglani and Jason Grossman examine the rapid shift toward Pharma Direct to Patient and why it’s fueling a growing patient confusion crisis. As therapies become more specializ...